Why It Works
What – It’s a diaper bag that doesn’t really look like one because it’s important to feel prepared while still feeling like ourselves.
When – For newborns through toddlerhood and onwards. Also a biz-friendly way to transport your breast pump to and from work.
Where – The perfect daypack to stow all your kid necessities for a trip to the playground, daycare, on an airplane, or whatever unexpected adventure you encounter.
Why – The cute babe in your arms is the giveaway that you have kids. You don’t need childlike prints and bright colors to alert the world to your current status.