We are a couple of crazy kids who decided to give it a go making clothes for pregnant ladies.
Everyone around us was getting pregnant and wondering aloud why maternity clothing didn’t look like things they (or anyone) would normally wear. Maternity is like a black hole for good taste, they would say, and we had to agree. So we set out to create a few key pieces that could become your maternity uniform, things that you’d actually want to buy even if shopping for maternity clothes is not your thing. That became the Basics Bundle: 4 luxe essentials to get you through all 9 months, conveniently pre-packed for an all-around painless shopping experience.
True story: after pregnancy, many women go on to breastfeed their kids. Pretty soon, it became clear to us that nursing moms and new parents also needed simple, go-to solutions that didn’t feel like a compromise. So we started making things for nursing and parenthood as well.
The result is a collection of refined essentials that we hope will make life easier for growing families and keep everyone looking and feeling like themselves.
Ok, great. So how is Storq actually different? Here’s the world according to Storq.
The Tao Of Storq
TREATING YOU LIKE A HUMAN
What you wear is not only about how you look, but also how you feel. Pregnancy and parenthood can really throw off your sense of self, and it’s the little things like having clothes that fit and make you feel put together that actually help you get out the door every day. We design pieces that look and feel like what you would normally use and wear, because dammit, you are a human being and having kids does not make you a different person.
We don’t make a new collection every few months. In fact, we only make products one at a time, because we feel strongly that they should exist. We stay away from trends, keeping the focus on styles that are classic and seasonless, so anyone can shop year-round. Clothing is designed to mix effortlessly with your pre-pregnancy wardrobe and can often be worn or used during pregnancy, nursing and postpartum.
LUXE, PRACTICAL FABRICS
Comfort is always our number one concern. We prefer fabrics that are soft and breathable using eco-friendly or natural fibers when possible. We’re always on the lookout for things that are washable and can be easily cared for.
Prices should be accessible without compromising on quality. When your needs are changing every day, you don’t have time to wait for stuff to go on sale. Because Storq is a direct-to-consumer biz, our customers skip the retail markup and get everyday fair prices for high quality goods.
Where are Storq Products Made?
Storq products are ethically made in the U.S. and China. This means that when we’re selecting our manufacturing partners, we place a premium on quality, compliance with worker safety, fair wages, and commitment to minimizing environmental impact.
We get that it’s annoying to invest in a temporary wardrobe. At Storq we do our best to design things to be as versatile as possible, but odds are you’ve got a few pieces you no longer need. So instead of burning your old pregnancy attire in a ritual bonfire, we've partnered with Homeless Prenatal Program in San Francisco to pass on your pre-loved goods to families in need.
All Storq pieces you donate will go directly to expecting mamas via Homeless Prenatal Program, so please make sure all items are laundered and in wearable condition. In return you’ll get a $25 gift certificate towards a future Storq order for doing your part to help close the loop.
Shoot an email to firstname.lastname@example.org and we’ll take care of the rest.
What Our Customers Say
I was thrilled to become pregnant, but not so thrilled with my changing body. But Storq has made me excited. It's made me feel beautiful. -Aaron
The pregnancy weight that came with my first trimester really threw me off my clothes game and made getting dressed sort of awkward and miserable. The Storq dress is the first thing I've worn in 3 months where I feel fabulous and I feel like myself. It's impossibly perfect. Thank you thank you thank you. -Rachael
Your tagline is totally true and I feel like myself, i.e. a black-clad, somewhat surly New Yorker. Have already been complimented by strangers on various pieces (don't worry, I was very nice back). Thanks for helping me resolve my wardrobe crisis. -Jodi
In The News
- Maternity Clothes That Look Anything But - The Wall Street Journal
- Cool New Maternity Line Storq Promises to Fit All Nine Months - Racked
- Clothes so Lovely, You’ll Wish You Were Pregnant - The Fashion Spot
- Storq Flies Into the Maternity Clothing Market to Make a Special Delivery - Popsugar